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Advantages & Benefits

Auction Advantages and Seller Benefits

Offers the seller another option
Creates competition among buyers. Auction prices can exceed the price of a negotiated sale because it generates excitement and heightens buyer interest.
Requires that potential buyers are pre-qualified for loans. We do not take bids from buyers that are not pre-approved, ready and able to close a transaction.
Exposes the property to a large number of pre-approved buyers.
Accelerates sales because the property can sometimes be sold quickly or within weeks of listing.
Auctions bring interested buyers to the point of decision as they MUST act now or lose the opportunity to purchase.
An auction is the true market forum; the highest bidder pays the lowest price a seller will accept.
The seller knows exactly when the property will sell.
The seller sets the terms and the conditions of the sale, maintains control of the property through the auction and actively participates in the process.
Auctions eliminate numerous showings.
Auctions can greatly reduce the time that the property is on the market.
Auctions take the seller out of the negotiation process. No numerous counter offers.
Seller is able to rapidly obtain liquidity.
Sellers is able to free up capital and move on to other investments.
Auctions provide ‘proactive’ rather than ‘reactive’ marketing.
Auctions are a win-win situation, created by the Auctioneer, the professional marketing executive, trained and experienced at conducting public auctions. Auctioneers dedicate many long hours to prepare a single auction. When the gavel falls, the outcome is positive for both the buyer and the seller.

Wanda Johnson, Broker Associate with Coldwell Banker
~ is teamed with~
Auctioneer Jerry Andrews
Jerry Andrews Auction Service
Eau Claire, WI
Lic# 272