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Advantages & Benefits

Why consider an auction as a seller?


  • Auction prices can exceed that of a negotiated sale!
  • An auction is the true market forum; the highest bidder pays the lowest price a seller will accept
  • The seller sets the terms and the conditions of the sale and maintains control of the property through the auction process


  • Auctions can greatly reduce the time that the property is on the market
  • Auctions offer committed sellers an option for a faster sale, on an exact date
  • Accelerates sales because the property can sometimes be sold quickly or within weeks of listing
  • Sellers are able to free up capital and move on to other investments


  • Auctions eliminate numerous showings
  • Auctions remove the seller from the negotiation process – no hassles with counter offers
  • Sellers are able to rapidly obtain liquidity


  • Exposes the property to a large number of pre-approved buyers
  • Auctions only accept bids from pre-approved buyers, for a trusted clean sale
  • Auctions bring interested buyers to the point of decision as they MUST act now or lose the opportunity to purchase

Auctions provide ‘proactive’ rather than ‘reactive’ marketing.  Auctions are a win-win situation, created by the Auctioneer, the professional marketing executive, trained and experienced at conducting public auctions. Auctioneers dedicate many long hours to prepare a single auction. When the gavel falls, the outcome is positive for both the buyer and the seller.

Wanda Johnson, Broker Associate with Coldwell Banker
~ is teamed with~
Auctioneer Jerry Andrews
Jerry Andrews Auction Service
Eau Claire, WI
Lic# 272